Every morning most of us wake up to a glass of cow or buffalo milk as the perfect beverage with immense nutritional properties. However, there is a new alternative that has come into the market which is the Donkey’s milk. Pooja Kaul and Rishabh Tomar are budding entrepreneurs who have introduced the nutritional benefits of Donkey’s milk based on their research. Through their initiative ‘Organeko’, they are changing the face of India’s dairy industry.
Pooja and Rishabh Tomao together graduated from the Tata Institute of Social Sciences set up a brand Organiko in October 2018. Organiko aims to enrich and empower the rural labourers as well as help raising awareness of donkey milk and products in India. The duo has extended their support to donkey farmers in areas including Solapur, Ghaziabad and Dasna. The farmers from these communities have been educated and taught to reap the benefits of the animal.
Currently, 50 Donkeys have been sheltered through this initiative. They are provided with adequate food and water on a daily basis. Organiko has not only helped rural families earn their bread and butter but also improved the health and living conditions of the animals in these communities. Based on the current trends in the Indian dairy standards, Pooja and Rishabh price one litre of donkey milk ranging from Rs. 2,000 up to Rs. 3,000.
In addition to the donkey farmers, Pooja and Rishabh have opened the floor to unique job prospects for the women from these communities. They have successfully mentored women to manufacture skin care products made from a donkey’s milk.
A Cow’s milk VS A Donkey’s milk?
Milk plays an essential role in everyone’s health. A cow’s milk is comprised of nutrients like calcium, phosphorus, potassium, protein and vitamin K2. These make the sole ingredients for healthy bones. Additionally, it helps with maintaining one’s body mass.
Although the latest research report done by the United Nation’s food and agriculture department states that a Donkey’s milk has proven to be just as salubrious as that of a mother’s breast milk. The donkey’s milk is an amalgamation of vitamin D, fatty acids and minerals all packed in just one cup. It also makes for good super food for newborn babies who might have an allergy to a cow’s milk. Moreover, the fat percentage is lower when compared to the percentage found in a cow’s milk.
“Using donkey milk is still a fairly new concept in India. There are several hurdles we face on a daily basis, one of them being the financial crunch. But the good thing is that now the donkey owners are willing to work with us without much convincing. I was interested in writing a thesis about the dairy industry and during my research, I came across the history of donkey’s milk. According to the 19th Livestock census of India, there are 0.32 million donkeys in India as of 2012, a decrease of 27 per cent compared to the previous census in 2007. That figure disturbed me and at the same
time, made me curious. For many donkey owners, they are a liability as they are not aware of the benefits. Most of the owners are seasonal workers, and often they migrate, leaving the donkeys behind without food and shelter. This has reduced
their life expectancy to merely 6-7 years from 20 years”, Pooja told The Better India.
The two began their journey by collaborating with 15 donkey farmers. Their initial revenue spiked from soaps made of Donkey’s milk. The organization introduced two types of soaps products; The Donkey Milk Charcoal and Honey”. They have managed
to sell 200 soap products within a couple of months. “We started the organization with Rs 28,000. Earlier I used to make soaps as part of
my hobby, but for the organisation, both of us underwent a training programme from a cosmetic institute in Mumbai”, Rishabh tells The Better India.
Educating Donkey Owners
The two moved around to different parts of the country and started a conversation with various donkey owners. They faced a lot of challenges during the setting up process, as it was extremely difficult to sell the idea to the donkey owners. The donkey farmers took time to warm up the commercial and monetary value of the
The organization is now recognized across the country and has been facilitated with many accolades for their contribution to the industry.
Fun fact: The secret behind Cleopatra, (the Egyptian Queen) and Poppea Sabina’s,(the second wife of Roman Emperor Nero) skin is Donkey’s milk!
(Inputs are taken from The Better India)
Passionate about writing, Fiona loves feature and abstract writing. A sports lover, an avid shopaholic and a travel freak, Fiona expresses thoughts through words and considers herself totally opinionated, and rightfully so!